Let's work together
I'm open to product design work, end-to-end builds, and the kind of problem that hasn't been framed properly yet. If you have something in mind — or just want to say hello — get in touch.
Mustafa Ahmadov
Selected work
A few things I've designed, argued about, and shipped.
Most of my work sits between three rooms — the one where the problem gets framed, the one where the interface gets designed, and the one where it actually gets built. These are some of the results.
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Visit site ↗01/10
Toppick.io
Product design
An AI-assisted HR platform covering the whole employee lifecycle — CV screening, multilingual video interviews and automatic scoring on the hiring side; attendance, leave, performance and reporting once someone is hired. The design work was defining how two products, an ATS and an HRM, could share one surface without either feeling bolted on.
- Product strategy
- SaaS
- Design system
- AI
02/10
Pomogach
Product design · UX/UI
A marketplace for buying advertising in vetted Telegram and Max channels. Two audiences with opposing incentives — advertisers wanting price transparency, channel owners wanting control — so most of the work went into a flow that shows real rates up front and still makes listing a channel worth doing.
- Marketplace
- UX/UI
- Two-sided flows
03/10
RONI
UX/UI design
Fashion retail in Azerbaijan, with a catalogue deep enough that navigation is the whole problem. The storefront opens on a men's/women's split and leans on category structure to get people to a product quickly, while keeping the editorial photography the brand is built on.
- E-commerce
- UX/UI
- Navigation
04/10
Roniwear
UX/UI design · iOS
RONI's shopping app — the same catalogue as the storefront, rebuilt for a thumb. Filtering by size, colour, brand and price had to survive the drop to a phone screen, and the RONI Club loyalty card became the reason to open the app rather than the site. Ships in Azerbaijani, English and Arabic, so every screen had to hold at three text lengths and one right-to-left direction.
- iOS
- E-commerce
- Loyalty
- Localisation
05/10
Rəmzioğlu
Product design · iOS
Ordering and delivery for a traditional Azerbaijani baklava house. A short menu bought by the piece and eaten fresh, so the flow is built for repeat orders rather than browsing: saved addresses, reorder, and a points card that turns 100 xal into a manat. The interface stays out of the way of the product photography, which is what actually sells.
- iOS
- Ordering & delivery
- Loyalty
- Product design
06/10
TripLight
Product design · AI product
A travel companion that builds the itinerary around you rather than around a list of top ten sights. The model reads what someone actually stops for and turns it into a personal map, which puts the design problem in onboarding: earning enough about a person to be useful, before they've seen anything useful. Guest mode exists for exactly that reason.
- iOS
- AI
- Travel
- Onboarding
07/10
BakuStreet
Product design · UX/UI
Streetwear e-commerce carrying 200+ international brands. The identity is loud — marquee type, high-contrast blocks — so the interface had to hold that energy through browsing and checkout without getting in the way of the actual purchase.
- E-commerce
- Brand systems
- Checkout
08/10
Едунетворк
UX design
A platform for choosing a university or college in Russia, indexing 1,287 universities and 4,582 colleges across some 42,000 specialisations. At that scale search is the product: the work was structuring filters, comparison and exam-score tools so a seventeen-year-old can narrow it down without giving up.
- UX research
- Information architecture
- Search
09/10
La Mer Spa
UX/UI design
A spa and medical wellness complex whose proposition is unhurried care. The site had to sell that pace — generous imagery, quiet typography — while still getting someone from landing to a booked treatment in as few steps as the calm allows.
- Booking
- UX/UI
- Hospitality
10/10
Юрьевское Подворье
UX design
A country hotel outside Veliky Novgorod, where the setting is the product. Rooms, the banya complex and the restaurant each convert differently, so the structure leads with the place and puts availability search where it's useful rather than where it's loudest.
- Hospitality
- UX research
- Booking