Rəmzioğlu
Mobile App
A premium baklava brand brought to mobile
Rəmzioğlu Paxlava is one of Azerbaijan's most recognised traditional confectionery brands. The project involved designing a mobile app that brings the full ordering experience — from product discovery to delivery tracking — into a single, elegant interface.
The design needed to honour the brand's heritage and premium positioning while feeling modern, fast, and intuitive on a small screen.
First impressions — onboarding done right
The onboarding flow introduces users to the brand's core values across three clean screens: heritage, taste, and loyalty. Each screen pairs a hand-drawn illustration of a signature product with a short, meaningful message — setting the tone before users even browse.
Onboarding — 3-step brand introduction
Brand assets, typography & color palette
A cohesive design system was built from the ground up to reflect the brand's identity. Custom hand-drawn baklava illustrations add warmth and authenticity, while the dark green palette communicates premium quality.
- Plus Jakarta Sans — modern yet approachable typeface
- Three-tone green palette: #CFEBE6 · #4DBDAC · #077C6A
- Custom illustrated assets: baklava, spin wheel, verified badge
- Branded packaging mockup integrated into the UI
Every screen, every state
The full app flow covers browsing by category, product detail pages, cart and checkout, order tracking with live map, order history, payment methods, loyalty referral system, QR code scanning, and more — all within a consistent design language.
Complete screen library — browse, cart, tracking, payments, loyalty & more
From research to handoff
- Brand discovery — understanding Rəmzioğlu's heritage and target audience
- User flow mapping covering the full ordering journey
- Wireframes for key screens: home, product detail, cart, checkout, tracking
- Custom illustration set to reinforce brand character
- High-fidelity UI with a unified component library in Figma
- Interactive prototype and developer handoff with full specifications
Premium feel, native speed
The final product elevates a beloved traditional brand into the digital space without losing its soul. The custom illustration system gives the app a unique visual identity that stands apart from generic food delivery apps, while the clean navigation keeps every interaction fast and effortless.
The loyalty and referral system — with its spin wheel and tiered rewards — adds an engaging layer that encourages repeat orders and word-of-mouth growth.
See it in the real world
The app is live on the App Store — download and explore it yourself.